WPP Open | China | WPP

WPP Open | China

New ways of working. New delivery models. Breakthrough intelligence. Delivering more effective, more efficient marketing ?C at speed and scale.

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14 hrs back weekly for a team of 4, translating to 90 days saved of additional team capacity per year*

+50% Improving Productivity in Creative and Strategic Operations

33x increase in content volume***

A man with dark hair and a beard is shown from the chest up, looking directly at the viewer. He is wearing a dark, possibly black, collared shirt with buttons down the front. The background is a dark, blurry mix of purple and blue hues, suggesting a dynamic or abstract setting. White text overlays the image, reading "Your" on the left, followed by a light purple, translucent button that says "everything >". To the right of the button, the text continues with "created with Open". The man's face is well-lit, highlighting his features.

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Trusted by world's leading brands

Now fully built in China for China, engineered for client growth

New foundational intelligence

Open Intelligence transforms how marketers harness data with privacy-first AI. By analysing vast datasets, it delivers predictive insights and superior marketing outcomes ?C enabling brands to connect with consumers without relying on IDs.

Key benefits

Understand consumer behaviour: gain deeper insights into your audience

Optimise campaigns: drive better results with predictive analytics

Data-driven creativity: inform your creative process with AI insights

Learn more about Open Intelligence

Frequently asked questions

What is WPP Open?

What value has WPP Open already delivered?

Which clients are already using WPP Open?

How is WPP Open different and better than other AI marketing platforms?

Can WPP Open integrate with my existing tools and systems?

How does WPP Open ensure data privacy and security?

What are the key use cases for WPP Open?

How long does it take to implement WPP Open?

Start delivering better results now

Want to transform how your brand thinks, creates and grows in the AI era?

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* Based on a sample of 20 pilot projects run by an internal delivery team

** Reported by a leading global technology company

*** Measured across a full end-to-end content production cycle for a consumer brand launch